Six camping trends
Due to the COVID-19 safety measures it's difficult to predict what our vacation will look like in the coming season. Several trends will persist with certainty. We've highlighted a few below.
1 Camping is more popular than ever
Camping is growing in popularity. More Dutch people are choosing camping as an independent and flexible form of holiday. Families in particular are swapping their flight-and-hotel holiday for a camping trip with their own transport, so they are free to go and stay wherever they want.
2 Luxury on demand
Consequently, the demand for rental accommodation and deluxe facilities is growing too. Not only motorhomes and caravans, but also folding trailers and tents are being equipped with an increasing degree of luxury features as standard. Just like more spacious pitches, private sanitary facilities, flexibility in booking and flexible cancellation conditions.
The number of hardware products that have been registered in the last few years has risen enormously. So much so that there is now a shortage. This means that the rental market – and specifically peer-to-peer rentals – is growing strongly. An ever-increasing number of campers with their own hardware are willing to share that hardware with others. New techniques and insurance policies specially designed for them are making it easier for people to lend or rent out their equipment.
4 Price conditions
The consumer is extremely price-conscious and is nowadays more alert and sensitive to flexible booking, payment and cancellation conditions. Just like more spacious pitches, private sanitary facilities, flexibility in booking and flexible cancellation conditions.
5 Camping experience
Consumers are interested in unique holiday adventures and use their holiday to enjoy new cultural and sporting experiences. People are increasingly looking for and choosing specific themes such as cycling and walking. Small and back-to-nature campsites are also of considerable interest to holiday seekers. There is an increase in sustainable choices in terms of campsites that provide alternative forms of energy, reuse, and facilities for charging electric cars on the campsite.
6 Whole year round
Thanks to both the facilities at the campsites, hardware and equipment, camping can be enjoyed the whole year round. In particular, people who are not tied by school holidays and who are increasingly willing to adopt hybrid working are keen to get away off-season and also take, or consider taking, working holidays.